Join Us | Contact Us      
Otsuka exhibit description
Otsuka Pharmaceutical Co Ltd. (Headquarters: Chiyoda-ku, Tokyo, Japan, Managing Director: Taro Iwamoto) will showcase "Soylution" at Japanese industry Pavilion of China Shanghai World Expo opened on May 1st, 2010.
Soylution: is a coinage from the Soy and Solution

Background
Making contribution for China's local health care by providing infusion products, Otuska established the China Otsuka Pharmaceutical Co Ltd (Location: Tianjin) in 1981. Currently, Otsuka Group of 25 companies as a whole is carrying out pharmaceuticals, medical devices, food and beverage production and sales, research and development and other undertakings. Based on the philosphy, Otsuka-people creating new products for better health worldwide, we take an active role in promoting people's health activities.
The theme of Japan's industrial Pavilion is "creating a better life in Japan." Among them, Otsuka Pharmaceutical will, through images to illustrate how the nutrient-rich soybean(Soy) give a solution to health problems, food problems, environmental problems as well as various problems facing the planet(Solution), interpretating 'soylution'.

Display idea "people and the planet's treasures: ~ Soy ~"
Soybeans produced in China in a long time ago was later spread to Japan and other countries around the world. We company specially focus on the fine contained soy protein, nutrients and functional ingredients, and conduct thorough research.
We are from, China, the hometown of soybean the soybeans, passing the Chinese people to the world's great "Soy possibility" and sending the message to the people from all walks coming for the World Expo that soybean will bring people and world a healthier and richer life.

Exhibition description:
Pavilion is composed of a dome-shaped theater featuring experience and impression". With its show based on space, and its integrated effect of picture and music that presents overwhelmed power and charm, the exbition will definitely draw visitors attention. In its picture, the exhibition reproduced for the first time the computer graphics of the World Expo in Japan (Expo 1873 in Vienna). The graphics were delicately described based on recorded pictures when soybean was one of Japan's exhibits. Then 130 years later, the company will once again show the world the charm of soybeans in the Shanghai World Expo.
  
Description:
Soybean originated in China, was later spread in various forms to different places around the world. The exhibition will have images telling stories, narrated by so called space girl, that how soybean solve problems in health care, food, environment and other issues.
The show is very dynamic and interesting that presents a woman hung on a cord, being shot by a mobile hanging arm camera.
With this dynamic video, the company is passing such information: Soybean brings world people happiness (Health).
   
Otsuka Pharmaceutical Enterprise Week: Oct 11, Mon to Oct 17, Sun
During its Enterprise Week, Otsuka Pharmaceutical companies will organize activities in the main arena. Further description details.